Friday, 3 February 2012

Coastal Chalet

Coastal Chalets

Another replacement website, once again designed around researched search terms.
This chalet is in a wonderful coastal location above Ullapool and deserves to be full all year. So I have integrated certain search terms into the design so that when people Google the search term, this website will appear in the first results. The primary search term is "coastal chalet" and "coastal cabins" both of which are not necessarily Scottish terms, but hopefully by optimising these terms I can help to draw in some more tourists to Scotland.

Thursday, 2 February 2012

Riverside Cottages

Riverside Cottages
A new website for the three self catering cottages beside Blackaddie Hotel in Sanquhar, sdjacent to the River Nith.
The three cottages have been renamed to reflect the search term I have used to gain more business.
Waterside Cottage, Fishing Cottage and Riverside Cottage. each of these cottage pages are designed to direct new traffic to the website, traffic that just would not have been gained by the old website. Each of these search terms are strong terms, they are statistically strong terms, and suit the accommodation to a tee. This ability to target niche customers direct to their perfect product is what SEO is all about.

Sunday, 29 January 2012

Winter Wedding Venue

Winter Wedding Venues new website for Adam and Jan Moore at Trigony Hotel in Dumfries and Galloway
This is a new adventure for Adam and Jan, they have had a couple of weddings for friends and family over the years, but in discussions last winter about how to add value to the hotel we saw that the hotel had more bookings than most hotels would during the wintwer so to increase profits we had to think of s different way of adding value. So we came up with the idea of a Winter Wedding Venue, then we can add more than the cost of the hotel and thus increase profits. Since the website has been live Trigony have had 4 wedding bookings. The new website has been designed to promote winter weddings for Humanist Wedding Venues, Civil Partnership Venues, and a Winter Wedding Packages calculator to work out the costs of your wedding.

Monday, 12 September 2011

New websites.


I have not been keeping my blog up to date, I wonder how many people start a blog and then at some point fail to keep it up to date, see it as a burden and then let it go. I have the added value of the effect of some of the links I create to a new website actually point Google to the website for the first time, the effect? I eliminate the sandbox effect. Anyway lates websites I'll mention a few:
Kirkfield Gardens is a very nice pair of self catering lodges set half way between edinburgh and Glasgow. Search terms are Luxury self catering for 2 and Holiday cottages for couples I am going through a phase of letting the website almost disappear, so that the images of the accommodation do all the talking.
Chien Bleu is a really lovely concept of a new guide for pet friendly accommodation. Erin has created a buisness based on creating a database of the best, pet friendly hotels and accommodation in the UK.

Friday, 1 July 2011

Steading at Nabny

The Steading at Nabny is a wonderful accommodation, quite "cosy" in proportions but beautifully finished.
I have optimised it for a few terms like "cottages for 2" and "romantic self catering cottage" and "remote self catering in Scotland" Ideally suited fro couples this is a romantic cottage and I hope the terms bring in many lucky couples.

Monday, 4 April 2011

Fife Bed and Breakfast


Fife Bed and Breakfast - Greenhead of Arnot is a spectacular, classic Scottish Country House Bed and Breakfast on the outskirts of Glenrothes in Fife. The owners Malcolm and Maggie are perfects hosts and have put a lot of effort into producing one of the finest B&B's in Scotland. The search stats showed that there are plenty of local searches "B&B Glenrothes" or "bed and breakfast in Fife" are two of many searches I am aiming to get this website listed for. I enjoyed creating this website, the photo shoot was interesting as I stayed in the single room overnight and woke to see that it had snowed overnight, I was worried about the lack of sunlight for the photos, but the sun came out and as you can see from the images I had a lovely morning taking photos of all the rooms and especially the glorious entrance hall.

Pet Friendly Self Catering in Scotland


Pet Friendly Self Catering in Scotland - Hope Cottage is a lovely cottage set in the wilderness landscape of Durisdeer in the north of Dumfries and Galloway. The cottage is devoted to pet owners wanting a relaxing walking break in a beautiful location. I took all the images as I normally do for holiday cottages and created a website to really target the primary potential customer. So the Google Search Stats show healthy search terms like "dog friendly self catering Scotland" and "pet friendly cottage Scotland" so I have optimised for these terms and found that is started to work within just a few days. It is not on page 1 yet and the visitor levels won't kick in until it gets to page 1, but I hope it will be very soon.