You will see from my earlier blog that I put up a new website on the 17th of December, and Now on the 23rd it is listed No. 1 on MSN for my chosen search term "luxury self catering Scotland". Although I always aim my campaigns at Google searches it is good to optimise for the other main search terms.
You can click on this link to take you to a live MSN search and you will find http://www.luxuryselfcateringscotland.com listed as No. 1
click this link http://search.msn.co.uk/results.aspx?q=luxury+self+catering+scotland&FORM=MSNH&mkt=en-gb
It is also listed on Yahoo on page 4. Google will follow in due course (it is always the slowest to rank) but it is interesting that if you get the optimising right with a website that a No. 1 listing can be imediate.
Wednesday, 24 December 2008
Thursday, 18 December 2008
Luxury Self Catering Scotland
I have just finished a new website for Helensdale in The Mull of Galloway.
luxury self catering scotland
I have used a new technique of suspended blocks of text or image over a panoramic background. As usual, I have taken the images for the website which was a case of taking a sunny oportunity when it presented itself. This is a lovely cottage in a stunning location and I hope the website reflects this.
As far as SEO (search engine optimisation) is concerned, I am going to try and achieve 2 main search terms. The first is "luxury self catering Dumfries and Galloway" and the second is "luxury self catering scotland". The first term should happen first as it is less competetive than the national (scotland) term. The advantage of these terms (besides being well researched terms that have high search numbers) is that they each contain bigger terms "self catering scotland" and "self catering dumfries and galloway". These second terms can be worked on after the success of the primary terms.
It is now the 17th Dec 2009, I anticipate page 1 on Google for "luxury self catering Dumfries and Galloway" by 17th February (2 months) and for the national term "luxury self catering scotland" a month later 17th March 09.
So we will see what happens !!!
luxury self catering scotland
I have used a new technique of suspended blocks of text or image over a panoramic background. As usual, I have taken the images for the website which was a case of taking a sunny oportunity when it presented itself. This is a lovely cottage in a stunning location and I hope the website reflects this.
As far as SEO (search engine optimisation) is concerned, I am going to try and achieve 2 main search terms. The first is "luxury self catering Dumfries and Galloway" and the second is "luxury self catering scotland". The first term should happen first as it is less competetive than the national (scotland) term. The advantage of these terms (besides being well researched terms that have high search numbers) is that they each contain bigger terms "self catering scotland" and "self catering dumfries and galloway". These second terms can be worked on after the success of the primary terms.
It is now the 17th Dec 2009, I anticipate page 1 on Google for "luxury self catering Dumfries and Galloway" by 17th February (2 months) and for the national term "luxury self catering scotland" a month later 17th March 09.
So we will see what happens !!!
Friday, 5 December 2008
Optimise your website ?
What is there to be gained by optimising your website ?
Getting your website on page one for a Google search is often seen as the key to success for your business. Is this the case? If you sell a product or service and your website is found when people search on-line for it will this change your business ?
The answer is Yes Yes and Yes.
Being found on the web is incredibly important to any business. I am sure we have all done it, last week I wanted a table tennis track suit for one of my sons. So I went onto Google, typed in "table tennis track suit" and found the webshop that gave me what I wanted. It wasn't the first or second one listed, in fact it was the 7th. But I didn't need to go further than the first page of Google results to find what I wanted. I made my order and am now looking forward to giving it to my son as part of his Christmas present.
So the question is this - if you sell table tennis track suits and your shop wasn't on page 1 for my search you didn't get my business. What did I think of the website when I found it? I don't remember. I didn't care. All I wanted was the track suit, if the website offerd me what I wanted then that was all that mattered. In retrospect it could have been better layed out, better colours and more interesting, but it got my sale because it was the first site on Google that offered what I wanted.
So whats more important, getting your website to your potential customer or have a pretty and cutting edge website ?
I always try to create a really attractive website and I get a great deal of satisfaction if I achieve that aim. But ............ it is still more important that the website is found by the potential customer. It needs to be found on the web and this is why I get the customers I do. They know that they will get a marketing missile thats is targetted to their customer.
Getting your website on page one for a Google search is often seen as the key to success for your business. Is this the case? If you sell a product or service and your website is found when people search on-line for it will this change your business ?
The answer is Yes Yes and Yes.
Being found on the web is incredibly important to any business. I am sure we have all done it, last week I wanted a table tennis track suit for one of my sons. So I went onto Google, typed in "table tennis track suit" and found the webshop that gave me what I wanted. It wasn't the first or second one listed, in fact it was the 7th. But I didn't need to go further than the first page of Google results to find what I wanted. I made my order and am now looking forward to giving it to my son as part of his Christmas present.
So the question is this - if you sell table tennis track suits and your shop wasn't on page 1 for my search you didn't get my business. What did I think of the website when I found it? I don't remember. I didn't care. All I wanted was the track suit, if the website offerd me what I wanted then that was all that mattered. In retrospect it could have been better layed out, better colours and more interesting, but it got my sale because it was the first site on Google that offered what I wanted.
So whats more important, getting your website to your potential customer or have a pretty and cutting edge website ?
I always try to create a really attractive website and I get a great deal of satisfaction if I achieve that aim. But ............ it is still more important that the website is found by the potential customer. It needs to be found on the web and this is why I get the customers I do. They know that they will get a marketing missile thats is targetted to their customer.
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