Monday, 13 April 2009

It's not all about getting visitors to your website

I spend all my time getting new visitors to my customers websites.

With a newly designed website there are no problems. However much in the way of the cobblers children not having any shoes I have been aware that my own website for my property The Old Exchange had not been updated for about 4 years, and it was looking a bit tired. I put it off for a while but my statistics were showing me that something had to be done. How were the statistics showing me that ? well I am getting lots of people to my website, and a few years ago each visitor would look around the site, looking at many pages, but recently they were arriving at my website (for good terms like self catering scotland ) but the bounce rate was high. (they would arrive and leave again without looking at many pages) So it was time for a change, I have now completed the site and in a way of speaking my children now have shoes. Within the first week the stats show a dramatic change, by bounce rate is now down from 55% to 30% and my visitors look at 3x the number of pages. This should lead to increased bookings.