Monday, 22 March 2010

Its not always tourism


I like my specialism in tourism websites, it keeps me focussed and aware of everything in this area, however thank goodness sometimes I get the opportunity to put my talents to something else. For instance the fine Mr Martin whose excellent hand drawn caricatures make the centrepiece of my latest website.

My project here is three-fold, firstly to show his caricatures and not my website, and secondly to show the great variety of work without making each page a clutter of images and lastly to get the website onto the first page of google for the best terms. Hopefully I have achieved the first two objectives by using a dark background (in this instance the colour of John's favourite mounting board) which forces each image to stand forward and take the limelight. secondly I have used the image rollover technique to display the numerous caricatures that John has in his portfolio. Lastly we have identified 3 primary terms caricatures, caricatures from photos and car caricatures. I am hoping to get the website to the top of these searches within the next 3 months so we will wait and see.

Friday, 19 March 2010

Chipperkyle design

Catriona and Willie Dickson run one of the finest Country House Bed and Breakfast's in Scotland. Once again my task to design and build a website was very enjoyable, it is always a treat to work with people whose company I enjoy. Their input to the design and content was excellent and made the whole process run well.
I have optimised the website for a very interesting term - Country House Scotland - why is it interesting? well I suppose you could optimise it for terms related to bed and breakfast in the area it inhabits, but I have used Google business listings to do that work and have concentrated on a "National" term. With the intention of attracting visitors who want a quality experience but may not have thought of Dumfries and Galloway. Most of the other pages have also been optimised for instance kirkcudbright bed and breakfast and castle douglas bed and breakfast and bed and breakfast dumfries and galloway. It's funny that when you are dealing with an accommodation like this, situated in the country at first it seems a problem that it cannot be optimised for the town it sits in, however it is actually and advantage because it is close to 3 good towns so when optimised for them all will eventually benefit by this.
I have experience in working with the Trigony Hotel in particular with its primary search term of Country House Hotel Scotland. Its dominant position on the search engines have ensured the continued success for the hotel. This term Country House Scotland for Chipperkyle is very close and was identified by the search statistics as being a very popular search term, I am hoping that when my new website achieves its position at the top of Google searches that it will provide a constant stream of customers for Catriona and Willie.