Some links are very hard, especially deep links - what is a deep link? its a link to one of the inner pages of your website, not the home page. To get a page more prominance for a given search term it is necessary to get websites linking to that deep page, ideally with the search phrase that you are trying to optimise the page for. As an example I have been working on a few websites today and the work I have concentrated on is all about deep links. The Auld Dairy in Drummore is well optimised for "
luxury holiday cottage scotland" which is a great term for it, but I have been wanting to get the site further up the ranking for "
luxury self catering scotland" which is another great term for it and in order to do this I have made use of one of the inner pages, in this instance the see and do page. Ideally I want the home page to be found for this term but often you need to take a long term strategy. So I intend to develop this strong inner page and then tweak the home page so that it also has this phrase loaded in the text then together these pages will get the site to page 1. As many SEO's know you don't rush things, if you try to force things too quickly you can do more harm than good. In this instance "slowly slowly catchy monkey" is the best approach. Annother term I am working on this month is "
luxury cottages scotland" and the more links I can create to this the better. (did you see what I just did? by explaining what I am doing I'm actually creating more links of these highly targetted links - keep up at the back of the class !!!)
